Tuesday, August 24, 2010

Boxed Travel Mugs Featured in Stationery Trends Magazine

The overwhelmingly popular Art Boutique boxed travel mugs have received yet another mention - this time in the pages of Stationery Trends magazine.  The article, entitled "What's in a Name?" explores the ins and outs of using licensed artwork in the stationery and gifts business.  The Pine Ridge Art strategy is summed up perfectly. 

"It is always helpful if an artist has a following who will seek out their product, but we have never relied on the following of an artist to sell the product.  We start by choosing art we love, and we trust consumers will love it as well.  If the artist has a following, that is a bonus" (p29-30) 
                                                                                                                                                         The article features this striking mug with artwork by Megan Halsey.  "There is always the magic of discovering a new artist or designer...Megan Halsey for Pine Ridge Art"(p30). We couldn't have said it better ourselves - we love this art!  Thanks to Stationery Trends for the great article!